LEMMA

Features

Bidder CodelemmaPrebid.org Memberno
Media TypesdisplayGDPR Supportno
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lemmahb_bidder_lemmahb_adid_lemma
hb_size_lemmahb_source_lemmahb_format_lemma
hb_cache_host_lemmahb_cache_id_lemmahb_uuid_lemma

"Deal ID" Ad Server Key

hb_deal_lemma

Integration Note:

Lemma bidder adapter requires setup and approval from the Lemma team. Please reach out to your account manager for more information and to start using it.

Bid params

Name Scope Description Example Type
pubId required The publisher ID from Lemma 1001 integer
adunitId required Identifier for specific ad adunit 1001 integer
bidFloor optional The minimum bid value 1.07 float