Integral Ad Science (IAS)

Features

Bidder CodeiasPrebid.org Memberno
Media TypesdisplayGDPR Supportno
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_iashb_bidder_iashb_adid_ias
hb_size_iashb_source_iashb_format_ias
hb_cache_host_iashb_cache_id_iashb_uuid_ias

"Deal ID" Ad Server Key

hb_deal_ias

Note:

This module is an integration with prebid.js with an IAS product, pet.js. It is not a bidder per se but works in a similar way: retrieve data that publishers might be interested in setting keyword targeting, like predicted viewability and brand safety words. Please reach out to your account manager or check out our publisher solutions for more information.

Bid Params

Name Scope Description Example Type
pubId required Publisher client ID, provided by IAS '1234' string
adUnitPath required Ad unit path. The same one you use for GPT '/1234567/sports' string