Feature Forward

Features

Bidder CodefeatureforwardPrebid.org Memberno
Media TypesdisplayGDPR Supportno
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_featureforwardhb_bidder_featureforhb_adid_featureforwa
hb_size_featureforwahb_source_featureforhb_format_featurefor
hb_cache_host_featurhb_cache_id_featurefhb_uuid_featureforwa

"Deal ID" Ad Server Key

hb_deal_featureforwa

Bid Params

Name Scope Description Example Type
pubId required unique identifier per publisher, number range 1-999 32 integer
siteId required unique identifier per publisher site, number range 1-999 01 integer
placementId required unique identifier per placement per publisher site, ranges from 0-9 3 integer