FairTrade

Features

Bidder CodefairtradePrebid.org Memberno
Media TypesdisplayGDPR Supportno
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_fairtradehb_bidder_fairtradehb_adid_fairtrade
hb_size_fairtradehb_source_fairtradehb_format_fairtrade
hb_cache_host_fairtrhb_cache_id_fairtradhb_uuid_fairtrade

"Deal ID" Ad Server Key

hb_deal_fairtrade

Bid Params

Name Scope Description Example Type
uid required Represents the FairTrade bidder system Ad Slot ID associated with the respective div id from the site page. 5 integer
priceType optional Can take the values gross or net, default value is net. Net represents the header bid price with the header bidder margin already extracted. Gross price does contain the FairTrade bidder margin within. 'gross' string