Conversant

Features

Bidder CodeconversantPrebid.org Memberno
Media Typesdisplay, videoGDPR Supportyes
User IDspubCommonCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_conversanthb_bidder_conversanthb_adid_conversant
hb_size_conversanthb_source_conversanthb_format_conversant
hb_cache_host_converhb_cache_id_conversahb_uuid_conversant

"Deal ID" Ad Server Key

hb_deal_conversant

Bid Params

Name Scope Description Example Type
site_id required The site ID from Conversant. '87293' string
secure required (for secure pages) If impression requires secure HTTPS URL creative assets and markup. 0 for non-secure, 1 for secure. Default is non-secure 1 integer
bidfloor optional Bid floor 0.50 float
tag_id optional Identifies specific ad placement. 'cnvr-test-tag' string
position optional Ad position on screen. See details below. 1 integer
mimes optional Array of content MIME types supported. Required for video ['video/mp4'] Array<string>
maxduration optional Maximum duration in seconds for this video as an integer. 30 integer
api optional Array of supported API frameworks. See details below. [2] Array<integer>
protocols optional Array of supported video protocols. See details below. [2] Array<integer>

The following values are defined in the ORTB 2.5 spec.

position

  • 0 : Unknown
  • 1 : Above the Fold
  • 3 : Below the Fold
  • 4 : Header
  • 5 : Footer
  • 6 : Sidebar
  • 7 : Full Screen

api

  • 1 : VPAID 1.0
  • 2 : VPAID 2.0
  • 3 : MRAID 1.0
  • 4 : ORMMA
  • 5 : MRAID 2.0
  • 6 : MRAID 3.0

protocols

  • 1 : VAST 1.0
  • 2 : VAST 2.0
  • 3 : VAST 3.0
  • 4 : VAST 1.0 Wrapper
  • 5 : VAST 2.0 Wrapper
  • 6 : VAST 3.0 Wrapper
  • 7 : VAST 4.0
  • 8 : VAST 4.0 Wrapper
  • 9 : DAAST 1.0
  • 10 : DAAST 1.0 Wrapper