AppNexus

bidder code:

appnexus

Send All Bids Ad Server Keys:

hb_pb_appnexus hb_adid_appnexus hb_size_appnexus

bid params

Name Scope Description Example
placementId required The placement ID from AppNexus. “234234”
randomKey optional a random key specified by the publisher to send into AppNexus. The value is a publisher specified value. These values map to querystring segments for enhanced targeting on the buy side. Multiple key value pairs can be added here. randomKey => randomVal.
invCode optional The inventory code from AppNexus. Must be used with member “abc123”
member optional The member ID from AppNexus. Must be used with invCode “12345”

(Sizes set in adUnit object will also apply to the AppNexus bid requests.)