Bidder Code


Send All Bids Ad Server Keys

hb_pb_appnexus hb_adid_appnexus hb_size_appnexus

Table of Contents

Bid params

Name Scope Description Example
placementId required The placement ID from AppNexus. You may identify a placement using the invCode and member instead of a placement ID. "234234"
"arbitraryKey" optional This key can be any publisher-defined string. The value (also a string) maps to a querystring segment for enhanced buy-side targeting. Multiple key-value pairs can be added as shown below. 'genre': 'rock'
invCode optional The inventory code from AppNexus. Must be used with member. "abc123"
member optional The member ID from AppNexus. Must be used with invCode. "12345"
reserve optional Sets a floor price for the bid that is returned. 0.90

Support for publisher-defined keys

To pass in a publisher-defined key whose value maps to a querystring segment for buy-side targeting, set up your params object as shown below. For more information, see the query string targeting documentation (login required).

var adUnits = [{
    code: 'div-gpt-ad-1460505748511-01',
    sizes: [
        [300, 250],
        [300, 50]
    bids: [{
        bidder: 'appnexus',
        params: {
            placementId: '123456789',
            'playlist': '12345', // <----| Publisher-defined key-values
            'genre': 'rock'      // <----| (key and value must be strings)

Sizes set in the adUnit object will also apply to the AppNexus bid requests.

AppNexus supports the banner features described in:

Video Ads

AppNexus supports the video features described in:

Native Ads

AppNexus supports the native features described in:


AppNexus supports the multi-format ad unit features described in: