Send All Bids Ad Server Keys
Table of Contents
||required||The placement ID from AppNexus. You may identify a placement using the
||optional||This key can be any publisher-defined string. The value (also a string) maps to a querystring segment for enhanced buy-side targeting. Multiple key-value pairs can be added as shown below.||
||optional||The inventory code from AppNexus. Must be used with
||optional||The member ID from AppNexus. Must be used with
||optional||Sets a floor price for the bid that is returned.||
Support for publisher-defined keys
To pass in a publisher-defined key whose value maps to a querystring segment for buy-side targeting, set up your
params object as shown below. For more information, see the query string targeting documentation (login required).
Sizes set in the
adUnit object will also apply to the AppNexus bid requests.
AppNexus supports the banner features described in:
AppNexus supports the video features described in:
AppNexus supports the native features described in:
AppNexus supports the multi-format ad unit features described in: