AppNexus

bidder code:

appnexus

Send All Bids Ad Server Keys:

hb_pb_appnexus hb_adid_appnexus hb_size_appnexus

bid params

Name Scope Description Example
placementId required The placement ID from AppNexus. You may identify a placement using the invCode and member instead of a placement ID. "234234"
randomKey optional A key specified by the publisher. The value maps to a querystring segment for enhanced buy-side targeting. Multiple k-v pairs can be added. randomKey => randomVal
invCode optional The inventory code from AppNexus. Must be used with member "abc123"
member optional The member ID from AppNexus. Must be used with invCode "12345"

(Sizes set in adUnit object will also apply to the AppNexus bid requests.)