33Across

Features

Bidder Code33acrossPrebid.org Memberno
Media TypesdisplayGDPR Supportyes
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_33acrosshb_bidder_33acrosshb_adid_33across
hb_size_33acrosshb_source_33acrosshb_format_33across
hb_cache_host_33acrohb_cache_id_33acrosshb_uuid_33across

"Deal ID" Ad Server Key

hb_deal_33across

Bid Params

Name Scope Description Example Type
siteId required Publisher GUID from 33Across 'examplePub123' string
productId required 33Across Product ID that the Publisher has registered for (use 'siab' for standard supply and 'inview' for renderer) 'siab' string