Setting up Prebid Video in DFP (Beta)

This page describes how to set up video creatives in DFP for use with Prebid.js.

For general DFP line item setup instructions, see the other pages in this section.

For engineering setup instructions, see Show Video Ads with a DFP Video Tag.

Line Item Setup

  • In the New line item dialog, under Inventory sizes, select the Video VAST radio button.

  • In the Master text area, add your video player size(s).

DFP New Line Item

Other line item settings and key/value targeting are the same as those recommended for Prebid display, with one exception:

  • By default, Prebid.js caps all CPMs at $20. As a video seller, you may expect to see CPMs higher than $20. In order to receive those bids, you’ll need to make sure your dev team implements custom price buckets as described in the engineering setup instructions. Once those changes are made on the engineering side, there should be no changes required from the ad ops side to support CPMs over $20.

Be sure to duplicate your line item and video creative for each Prebid price bucket you intend to create.

Creative Setup

  1. For each line item you created above, select new creative set.

  2. In the dialog that appears, set the creative set type to “Redirect”

  3. Set the VAST tag URL to:

    https://prebid.adnxs.com/pbc/v1/cache?uuid=%%PATTERN:hb_uuid%%
    

    This creative URL is required in order to show video ads. It points to a server-side cache hosted by Prebid Server.

    Prebid Cache and the VAST creative URL warning
    DFP will show you a warning that fetching VAST from the creative URL failed. This is expected, since the creative URL above points to a server-side asset cache hosted by Prebid Server.

  4. Set the duration to 1

The resulting creative should look something like the following:

DFP Video Creative Setup

That’s it as far as Prebid setup is concerned. At this point you can add any other options you would normally use, e.g., labels or tracking URLs.

Further Reading