Setting up Prebid Video in DFP (Beta)

This page describes how to set up DFP video creatives for use with Prebid.js.

For DFP line item setup instructions, see the other pages in this section.

For Prebid Video engineering setup instructions, see Show Video Ads with a DFP Video Tag.

Note that this feature is still in Beta.

Line Item Setup

In the DFP “New line item” dialog, select the Video VAST radio button to set up your Prebid line item to serve video creatives.

Add your video player size(s) under “Master”.

DFP New Line Item

Other line item settings and key/ value targeting are the same as those recommended for Prebid display, with one exception:

By default, Prebid.js caps all CPMs at $20. As a video seller, you may expect to see CPMs higher than $20. In order to receive those bids, you’ll need to make sure your dev team implements custom price buckets as described in the Custom Price Bucket Example. Once those changes are made on the engineering side, there should be no changes required from the ad ops side to support CPMs over $20.

Be sure to duplicate your line item and video creative for each Prebid price bucket you intend to create!

Creative Setup

  1. Enter the “New creative set” dialog by selecting new creative set from each line item you created above.

  2. Select “Redirect” as the creative set type:

    DFP New Creative Set

  3. Set the VAST tag URL to

    https://ib.adnxs.com/bounce?/getuid?%%DESCRIPTION_URL_UNESC%%
    
  4. Set the duration to 1

    Creative settings

  5. That’s it as far as Prebid setup is concerned. At this point you can add any other options you would normally use, e.g., labels or tracking URLs.

Further Reading

The links below have more information about header bidding video setups and DFP video ads.

DFP